AMA combines French chic and Japanese mystique. According to the legend, AMAs (海女) were Japanese mermaids who dived into the sea to seek for rare pearls. They were a special caste of curvy women and, because of their particular physical traits, the only ones permitted to gather these treasures. Plus-size women in ancient Japan were therefore seen as the providers of a precious and unique beauty. AMA aims to encourage women to look inside themselves, to discover their own personality, dignity and uniqueness.

AMA Wild Blooming SS19 was made exclusively from the high-quality premium materials. The booming floral prints were made by artist Maria Suslova.

Many Kyiv fashionistas and advocates for body positivity visited the event. The crowd surfed the store, sharing their impressions about the new collection and sipping on Aperol Spritz. Later the small defilé had the visitors marveling at the beauty of models and unique clothes.

Official partner of the presentation - Aperol Spritz.

Photos provided by Luba Makarenko

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