Archive 2018-2021

Presentation of French Plus-Size Brand AMA SS19 by Luba Makarenko

10 September, 2018

On September 6, Blushhh concept store in Kyiv hosted a presentation of the French plus-size brand AMA. The event was dedicated to the Wild blooming SS19 collection by a Ukrainian designer Luba Makarenko, one of the first to pay attention to body positivity in Ukraine.

AMA combines French chic and Japanese mystique. According to the legend, AMAs (海女) were Japanese mermaids who dived into the sea to seek for rare pearls. They were a special caste of curvy women and, because of their particular physical traits, the only ones permitted to gather these treasures. Plus-size women in ancient Japan were therefore seen as the providers of a precious and unique beauty. AMA aims to encourage women to look inside themselves, to discover their own personality, dignity and uniqueness.

AMA Wild Blooming SS19 was made exclusively from the high-quality premium materials. The booming floral prints were made by artist Maria Suslova.

0 0

Many Kyiv fashionistas and advocates for body positivity visited the event. The crowd surfed the store, sharing their impressions about the new collection and sipping on Aperol Spritz. Later the small defilé had the visitors marveling at the beauty of models and unique clothes.

Official partner of the presentation - Aperol Spritz.

Photos provided by Luba Makarenko

Kate Pryliuk

Born and raised in Kyiv. Avid traveler, love exploring new places and getting familiar with delicious world cuisine. Expert in hidden places of the capital's downtown.