According to the authors of the project, DIFFUSION reflects the contemporary state of the Ukrainian object design with merging different areas of creative industries and technologies, and combining traditional and modern materials.

Vincent Romero, the founder of the authoritative design Blog Esprit Design Vincent Romero, gave a high grade to the Ukrainian designers. The national location was also visited by director of SAFI Philippe Brocart and attaché on cultural affairs at the Embassy of Ukraine in France Irena Karpa.

The names of Ukrainian designers that conquer this year's Paris Design Week are well-known abroad: Kateryna Sokolova, Pavlo Vetrov, Viktoryia Yakusha, Yurii Ryntovt, Andrii Mohyla, Yuliia Yalanzhy, Lviv bureau Hochu Rayu, Konstiantyn Kofta and others.

DIFFUSION project is supported by the European Bank for Reconstruction and Development and financed under the initiative of the European Union EU4Business.

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