Miniso, a Japanese fashion store chain, was co-founded by chief designer Miyake Jyunya and young entrepreneur Ye Guofu way back in 2013. Ever since then it found a special place in the hearts of customers on the Asian market - the products’ design and price matched perfectly, making it hard to leave with empty hands. The brand is based on simplicity and neutrality - much like traditional Japanese aesthetic principles - and restores product essence of each item sold. It is also worth mentioning that Miniso is eco-friendly - all manufacturing is done while taking into account environmental and recycling issues. So, if you’re into smart consuming, this is just the store for you.
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The store offers 10 categories of products: beauty, electronic accessories, seasonal goods, home goods, bags and wallets, accessories, stationery and gifts, toys, and sports. There are several sections the store is notable for in 56 countries. Firstly, it’s bags and wallets, starting from the smallest purses where you could only cramp your keys and phone, to backpacks with multiple sections suitable for travelling (starting price is UAH 90). Travelers might also consider buying a convenient traveling pillow with polar bears pattern (UAH 119).

Then, stationary taken to a new level in Japan: notebooks with the best planning systems and paper quality (UAH 59), various marker pens and stick-it notes. A wall-sized shelve with plush toys is definitely an eye-candy and is a popular choice of customers, too. It is hard just to pass by Miniso and not indulge in buying something sweet for yourself or someone dear to you. Pop in for the tour!
Address: 29/1, Khreschatyk Street
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Photo source: Miniso Ukraine Facebook page. All images belong to their rightful authors.